One of the pre-assignments for EMCup2016 was to write a paper about Surfing the Silver Wave. Our team, Pure Arctic Madness decided to make an analysis about hotels' webpages and their senior-friendliness. We base our analysis on a research about what qualities and features make a webpage easy to use for older people.
Features of a senior-friendly webpage:
- Readable Font size
- Easy to navigate
- Good click-ability, no moving objects etc.
- Main items presented directly on the homepage
- Allows you to make a mistake
Seniors are slower than average Internet user to finish their task online. Thus, it's important to keep your webpage simple and straightforward.
We analysed hotel webpages like Ibis, Novotel and Mercure from the Accor chain, Radisson Blu and Park Inn from Carlson Rezidor chain and Crowne Plaza from IHG. Some of the pages had good features for attracting seniors but for few of the pages, it was easy to say that their main target was not with the senior travelers.
Our analysis also covered different offers and packages ment for seniors. Seniors are very versatile on what they want for their trips. Some ought to experience wellness and spa in a relaxing environment while some enjoy more exploring city trips. In common to these cravings is that seniors appreciate accessibility and straightforward reservation process that should be taken into account while planning offers and packages for older people.
When considering special offers and packages for seniors, there is room for improvement in the analysed webpages in this segment. Some of the hotels had already considered these kind of offers but in most of them, seniors should have to settle for regular prices and packages.
Senior-friendliness is the current trend. Making your webpage and special offers as accessible as possible is a great step in achieving this emerging segment's attention.
- Pure Arctic Madness
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